Different Dimensions of Text & Visual Info & Media

• Text - A simple and flexible format of presenting information of conveying ideas whether hand-written, printed or displayed on screen
• Text is very powerful in disseminating information, providing directions and giving suggestions
• media and information design framework : target audience, author or sender, key content, purpose, form/style, format
• Typeface - also called as front, type, front type. Refers to a representation or style of a text in a digital format. Usually comprised of alphabets, numbers, punctuation marks, symbols and other special characters. True Type Font (.ttf) Open Type Font (.otf) as the format when installed
• In the absence of images or drawings, text is the easiest way of communicating to your audience. The use of various font types can express different emotions or meaning
• Serif - connotes formality and readability in large amount of texts. Used for body of the books, magazines, newspaper and research publications. Gives classy and elegant look when used as title or heading. Times New Roman, Garamond, Baskerville
• Slab Serif - carries a solid and heavy text. Used for large advertisement signs or billboard. Rockwell, Playbill, Blackoak
• Script - brush like strokes, used sparingly not used in large body text. Used in wedding invitation cards and other formal events. Edwardian, Vladimir, Kunstler
• Decorative- caters wide variety of emotion such as : celebration, fear and horror. Also caters themes such as cowboys, circus, holidays, summer and kiddie. Chiller, Jokerman, Curlz MT
• Sans Serif - brings a clean and minimalist look. clear and direct meaning of text such as road signage, building directory or nutrition facts in food packages. Primarily used in web design. Arial, Helvetica, Tahoma, Verdana and Calibri
• Emphasis - importance or value given to a text. Bold, italicized, heavier weight, darkened or lightened, enlarged
• Appropriateness - refers to how fitting or suitable the text is used for a specific audience, purpose or event. Selection criteria (tone, style, purpose, clarity)
• Proximity - refers to how near and far are the text elements from each other
• Alignment - refers to how the text is positioned in the page
• Organization - refers to the conscious effort to organize different text elements in a page
• Repetition - concerns consistency and the unity of the entire design
• Contrast - creates visual interest to text elements. Achieve when two elements are different from each other
• visual media and information - materials, programs and application use to formulate new information to aid learning through the use, analysis, evaluation and production of visual images
• Type of media visualization - photography, video, screenshots, infographics, data visualization, comic strip, memes, visual note taking
• formally produced visual media - school, government, established media/publishing outfits
• purpose of visual information - gain attention, create meaning, facilitate retention
• visual design elements - the building blocks or basic unit in the construction of a visual image
• line - describe a shape or outline. Can create texture and can be thin or tick. Actual, implied, vertical, horizontal, diagonal, contour
• shape - a geometric are that stands out from the spaces next to or around it or just because the differences in value, color and texture. May also be organic
• value - the degree of light and dark in a design. The contrast of black and white and all the tones in between
• texture - the way surface feels or is perceived to feel
• color - determined by its properties. Hue (name of the color) Intensity (purity of the hue) Value (lightness or darkness of the hue). Can we warm, cool or neutral
• form - a figure having volume and thickness. An illusion of a 3-dimensional object can be implied with the use of light and shading
• consistency - of margins, typeface, typestyle and color is necessary, especially in slide presentations or documents that are more than one page
• center of interest - an area that first attracts attention in a composition
• balance - a feeling of visual equality in shape, form, value, color etc... Can be symmetrical and evenly balanced, or asymmetrical and unevenly balanced
• harmony - brings together a composition with similar units. Similar to unity
• contrast - offers some change in value creating a visual discord in composition
• directional movement - a visual flow through the composition
• Rhythm - a movement in which elements recur regularly
• Perspective - Created through the arrangement of objects in two-dimensional space to look like they appear in real life. A learned meaning of the relationship between different objects seen in space