Lesson 6

• 5 ELEMENTS OF DESIGN

  • Line

  • Shape

  • Color

  • Texture

  • Space
• • can be horizontal, vertical, dotted, zigzag, curved, straight, diagonal, bold, or fine
  • can show direction, lead the eye, outline an object, divide a space, and communicate a feeling or emotion

  Line
• • made by connecting lines
  • circle, square, triangle, and freeform are words used to identify shapes

  Shape
• • Line creates two dimensional (2D) or flat shapes.
  • When shapes are three dimensional (3D), we call them forms.


  Shape
• • described with the words hue, value, and intensity

  color
• • refers to the name of the color-red or blue

  Hue
• • refers to the brightness or dullness of a hue


  Intensity
• • tells the lightness or darkness of a hue


  Value
• • the surface quality of an item
  • how something feels when touched or looks like it would feel if touched
  • Sandpaper is rough. Velvet is smooth.

  Texture
• refers to the area that a shape or form occupies

  also refers to the background against which we see the shape or form

  Space
• Positive space

  
  

  the filled space in the design-often it is the shapes that make up the design
• Negative space 


  • the background

  • it is as important as the positive area
• A plan of creating an idea through a combination of texts, images, and other elements that are placed together artistically.

  Graphic Design
• A term used as the process of organizing and arranging these elements in a design as you plot it in a paper.

  Layout
• It refers to the proper arrangement of the elements, which gives a visual weight for the design. There are two types of balance, Symmetrical or Asymmetrical.

  Balance
• is where the elements are equally distributed on both sides of your design, technically a mirror-based design.

  Symmetrical balance
• is a free layout where the elements can be placed in any order or the opposite of symmetrical.

  Asymmetrical balance
• Basic Principles of Design and Layout

  • Balance

  • Emphasis

  • Pattern, Repetition and Rhythm

  • Alignment

  • Hierarchy

  • Contrast

  • Unity and Harmony
• type of balance that has a center point

  Radical Balance
• It refers to something that needs to stand-out or emphasize.

  Emphasis
• The use of repetitive elements such as lines, shapes, forms, textures, space, colors, font, style, and the like to create texture, movement, continuity, and consistency of the design.

  Pattern, Repetition, and Rhythm
• It refers to the proper placement of an element to your design, just like invisibly placing or aligning your texts or images diagonally, vertically, and horizontally.

  Alignment
• It refers to the proper arrangement of the details such as text, characters, numbers, and symbols.

  Hierarchy
• It refers to the use of different or opposite elements such as sizes (large or small), shapes (geometric or organic), spaces (negative or positive), form (real or abstract), colors (monochromatic, complementary, triadic, tetradic), texture (smooth or rough), and values (light or dark).

  Contrast
• It refers to the relationship of the elements or the contents when you place them together. The elements of the design must work together and agree to its meaning, theme, feeling, or mood.

  Unity and Harmony