Lesson 10

• Gutenberg Press


  One of the most cost-effective inventions created during the Renaissance period
• Gutenberg Press


  1. People were able to print hundreds of book copies at a fast rate

  2. Information spread at a cheaper and faster rate, thus making it more accessible to the public
• Rise of Social Media


  • Invention of the personal computer in the 1970s
  • Friendster in 2002, Myspace in 2003, Facebook in 2004
• Social media


  Allows people to talk and interact with each other without the limitations of time and space
• Noyes (2020) estimated that there are 2.74 billion active Facebook users worldwide as of October 2020 and the Philippines alone accounts to 74 million Facebook users (statista, n.d.)
• Social media's role in the advertising industry


  • Tool to promote brands and products
  • Gain more information about their target consumers
  • Create targeted advertising materials
• Social media's role in political engagement


  Provides young adults a newer and more dynamic outlet for expressing their political beliefs and interest
• Social media's role in creating virtual worlds


  • Allows users to express themselves freely and share experiences with others with similar interests
  • Turns technology into a new form of communication where people can virtually meet up with friends and communicate with them in realistic ways from the comfort of their homes
• Social media's role in leisure and connecting with others


  • Used as a means for leisure
  • Used to connect with family, friends and loved ones
• Social media's role in information dissemination


  Used for dissemination of important current news
• Issue of privacy and identity theft - To make an account in social networking sites, a user is required to divulge basic personal information. These pieces of information, through a user agreement, become the property of the company that runs the social platforms and can therefore be used for any purpose that benefits the company
• Cyberbullying - According to the National Crime Victimization Survey (NCVS, 2013), it is estimated that 22 million students in America experienced some form of cyberbullying each year
• Zweig et al. (2013) reported on the dangers of sexual abuse online. Among the teenagers who engaged in online dating or cyberdating, 6% reported that they were sent threatening messages. In addition, 6% to 8% reported being pressured to send sexual photos or engage in sexual acts
• Social media is often chosen as a tool for asserting social norms, as the platform thrives in social participation