Marketing

• Product


  Anything that can be offered in a market for attention, acquisition, that might satisfy a need or want
• Relationship marketing


  A type of marketing that focuses on establishing and maintaining customer loyalty
• Goal


  The aspirations that every company would like to pursue or the general direction that it wants to take
• Psychographic


  One of the major variables of market segmentation where variables represent the psychological profile of consumers
• Demographic


  The general characteristics of the population, e.g. gender, income classes, age, educational attainment
• Advertising


  Any paid and public presentation of products, services, or ideas, by an identified sponsor through a medium. The most common objectives are to build awareness, inform, persuade and to remind
• Tools used in selling orientation


  • Flyers
• Consumer product


  Product and services for personal consumption
• Reliability


  An aspect of customer expectation which the company has the ability to provide the expected results and benefits consistently
• Market segment


  A subgroup of people that shares similarities which can be used for more efficient seller/buyer relationships
• Assurance


  An aspect of customer expectation which the company has the ability to convey trust and confidence
• Target market


  A subgroup of people that presents the greatest opportunity for targeting
• Buyer


  One of the consumers buying roles where the person makes the actual purchase
• Positioning


  The process of communicating the image of a brand into the minds of consumers
• Initiator


  One of the consumers buying roles where the person initially suggests buying a particular product or service
• Tagline


  A short phrase that captures the company's brand essence, personality and positioning
• Demographic is one of the major variables of market segmentation which refers to the general characteristics of the population
• Positioning is the process of communicating the image of a brand into the minds of consumers
• Lifestyle


  A manner of living that reflects a person's values and attitudes
• Market segmentation


  The process of dividing the market into homogeneous parts or groups
• Responsiveness


  An aspect of customer expectation which the company shows the willingness to provide service and assistance
• Customer value


  The perceived benefits and results a customer expects from the product or service
• Market segmentation is a process of dividing the market into subgroups of similar customers
• Market


  The actual and potential buyers of a product or service
• Selling concept


  One of the traditional approaches to marketing which emphasizes aggressive selling and promotional effort
• Product concept


  One of the traditional approaches to marketing that assumes that customers prefer products that are inexpensive, affordable, and widely available
• Customer service


  The process of ensuring customer satisfaction with a product and service
• Person marketing


  A type of marketing that consist of activities undertaken to create, maintain, or change attitudes and behavior of target consumers towards particular people
• Loyalty


  A feeling of strong support for someone or something
• Market is defined as the group of individual or organizational customers who have both the willingness and financial capability to purchase a particular product or service
• Resellers


  One of the organizational markets where entities buy goods and services in order to resell them at a profit
• Industrial product


  Products purchased for further processing or for use in conducting a business
• Social marketing


  A type of marketing where use of commercial marketing concepts and tools in programs designed to influence individual's behavior to improve their well-being in the society
• Business name

  The name that you register with your state to operate. You use it on your bank account, tax forms, and other legal documents
• Logo


  A symbol with a combination of text and images that helps a user or customer identify brands and differentiate between companies