Measures of centraltendency is a single value that summarises a set of data identifying a typical value of the data set (average).
The mode is the most frequent score in a quantitative data set. If there are two, the data is bi-modal and if there is more the two, the data is multimodal.
Strengths of the mode:
Not distorted by extreme scores (outliers).
Helpful for more discrete numbers (eg saying a family has 2 children rather than 1.89).
Gives the average in categories.
Limitations of the mode:
No modes if every value is different. This is usually the case in small data sets, meaning the mode does not give an exact average value.
The median is the value in the central position of a data set.
Strengths of the median:
Not affected by extreme outliers.
Easy to calculate.
Limitations of the mean:
Does not include all values in the calculation so it is not as sensitive as the mean measure of central tendency.
If there are an even number of data points, the typical value will be a number that is not one of the recorded values.
The mean is the mathematical average of a data set, calculated by adding all the values and dividing the the number of values.
Strengths of the mean:
All raw data points are represented in calculating the mean. This means it is the most sensitive measure of central tendency.
Limitations of the mean:
Due to the sensitivity, it is distorted by extremely high or low values (outliers).
The range is the difference between the data sets highest and lowest values.
Strengths of the range:
Easy to calculate compared to the standard deviations.
Limitations of the range:
Outliersdistort the value.
Does not show if the scores are clustered around the mean or more evenlyspread out.
The standard deviation is a complex calculation using all the data points that produces a single value. The smaller the SD the more clustered the values are around the mean.
Strengths of the standard deviation:
Includes all values making it more sensitive than the range.
Provides information about the spread of the scores.
Limitation of the standard deviation:
Extreme scores / outliersdistort the SD.
More difficult to calculate.
Percentage change = (new value - old value) / (old value) x 100