LESSON 3 and 4

• The system of communication by which people engage in everyday are for the purpose of interaction, transaction, and relation.
• There are four differentcommunication genres: verbal, nonverbal, written, and visual. Thesecommunications are factual and formal in nature.
• Formal communication has acceptable features which defines the culture of communication in one'sorganization.
• Academic writing is planned, specific, structured, factual, formal.
• Planned, if it carefully identifies the purpose of writing.
• Specific, if it presents the concrete description of the content of the writing.
• Structured, if itpresents an aesthetically organized and logical thoughts.
• Factual, if it presents correct information and evidences as proofs for arguments.
• Formal, if it uses correct diction, appropriate language for the right context, and correct grammar.
• Business writing is purposeful, informative, substantive, and professional in nature.
• Purposeful, if it reaches the target audience and elicits response by providing relevant information to give readers the background about the business.
• Informative, if it conveys information about the business.
• Substantive, if it only presents true, correct, and honest information about the business.
• Professional in nature, if it addresses appropriately the industry with the use of technical jargon,the internal communication with formal tone, and the customer's concerns with less technical communication.
• Factual texts inform, instruct, or persuade by giving facts and information.
• Literary texts entertain or elicit an emotional response by using language to create mental images.
• Written works are produced firstly for learning, secondly for display.
• INTERNAL- academic council meeting

  VERTICAL- memo

  HORIZONTAL- Stand up meeting

  TECHNICAL- manuals
• Visual communication is the use of graphical representation of information to createmeaning. It includes the use of infographics, interactive content, motion graphics, and more.
• Cultural silence is different from silence or silos in the workplace. It is reflective of an individual’s culture.
• Two organizational set ups; vertical and horizontaL
• A vertical structure is a centralized organization where decisions flow from top to bottom.
• Horizontal is a decentralized structure where decisions are made atvarious levels.
• The “purpose” is the reason for engaging in a communication. Be it as simple asgreeting “Hello.” or “Good morning.” to your colleagues. It is to get the attention of anybody through greeting.
• Content is your goal. In the goal, you identify the appropriate language in order to create impact.
• The credibility in one’s communication is measured with the right choice of words used for the right occasion which as we call it diction, creates the impact on who receives thecommunication.
• The context is your target audience. A responsible communicatorcan predict what the target audience expects in written or spoken communication.
• You choose the channel based on the purpose, the content, and the context.
• Segmental skills are the consideration of the International Phonetic Alphabet vowel, consonant, schwa,diphthongs production; the points and places of articulation, and the manner ofarticulation.
• The suprasegmental skills are the proper word stress, phrasing andjuncture, blending, intonation contours – final and non-final intonation.
• The communication process requires knowledge of the purpose of thecommunication- is it to inform, educate, persuade, or entertain.