the relationship between mission and objectives

• mission statement:

  • the overall reason for the business's existence.
• corporate aims:

  • the long-term targets and plans to fulfil the mission statement.
• corporate objectives:

  • the medium to long-term quantifiable targets to fulfil the mission statement.
• corporate strategy:

  • the actions to be taken by the business to achieve the objectives.
• business tactics:

  • actions taken on a day-to-day basis to support the strategy.