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• Film


  A sequence of moving pictures or in a cinema
• Filmmaking became an industry in the Philippines during 1950s
• Elements of a Film

  • Time
  • Space
  • Sound
• Time


  • Physical time
  • Psychological time
  • Dramatic time
• Space


  • Scale
  • Shooting angle
  • Lighting
• Sound


  Includes dialogue, background music, theme melodies, and silence
• Techniques of Cinema


  • Cutting or Editing
  • Camera Movement
  • Framing
• Forms and Types of Film


  • Aksyon
  • Animation
  • Bomba
  • Dokyu
  • Drama
  • Experimental
  • Fantasy
  • Historical
  • Horror
  • Komedi
  • Musical
  • Period
• Aksyon


  America-influenced type of film that mainly uses physical conflict as emphasis
• Types of Aksyon Film


  • Fiction
  • Non-fiction
• Animation


  A film that involves creating illustrations or inanimate images and bringing them to life
• Types of Animation


  • Drawn Animation
  • Cut-out Animation
  • Live Animation
• Bomba


  A film that primarily depicts nudity and sex, became popular from 1970s up to 1990s
• Types of Dokyu (Documentary)


  • Film Journalism
  • General Interest Film
  • Nature Documentaries
  • Commited Documentaries
  • Cinema Direct
• Drama


  A motion picture that dwells on personal problems and conflicts, typically meant to be a tearjerker
• Experimental


  A type of film that attempts to create something radically innovative or something that is never done before with the camera, and explores the hidden potentials of film
• Fantasy


  A film that depicts scenes in an imaginary world
• Historical


  A type of film that shows actual events that occurred in the past, may depict real stories of famous persons, or historical events and places that are recreated in the film
• Horror


  A film shown to bring fear to the audience, includes supernatural beings like ghosts, goblins, vampires, and imaginary monsters
• Types of Komedi (Comedy)


  • Romantic Comedy
  • Slapstick Comedy
• Musical


  A film that is essentially a romantic comedy presented with dances, skits, and songs
• Types of Musical


  • Filmed Sarswela
  • Sarswela-type Musical
  • Hollywood-type Musical
  • New Musical
• Period


  A film that centers on characters and events, which are recreated in the movie, occur in a historical place and time
• Broadcast Media


  Different media channels or broadcasters such as the television, internet, audio podcasts, video content, and others that let the masses know about everything that happens around the world, as well as it is used for entertaining people
• Types of Broadcasting Media Production


  • Radio Production
  • Broadcast Television
  • Advertising Films
  • Slides
  • Video Advertising
• Radio Production


  A form of audio advertising that provides the public with pre-recorded content, primarily including commercial topics
• Ways of Advertising Products through Radio


  • Spot Announcements
  • Sponsored Programs
• Broadcast Television


  The most advanced form of broadcasting media that provides the public with colorful visualized content with audio and motion signals
• Advertising Films


  Commercial films that come up with a unique concept of demonstrating their product through video and audio content, involving taglines and the overall description of the product
• Slides


  Posters displaying product details using color pictures, and various font styles, usually displayed on big screens in movie theaters
• Video Advertising


  Like advertising films, but does not come up with any story, includes the business details in the form of a short video, can be displayed in pubs, theatres, and 3D roadside pictures
• Features of Broadcasting Media


  • Relevant
  • Digital
  • Direct and Clear
  • Timely
• Advantages of Broadcast Media Advertising


  • Reaches many people
  • Influences through audio and visual content
  • Approachable and effective communication
  • Brings creative thoughts from younger generations
  • Provides useful information and entertainment
  • Can be updated according to customer interests
  • Worth the time as people seek updates and news
• Disadvantages of Broadcast Media Advertising

  • Highly destructive, can influence negative thoughts
  • Expensive, not affordable for small/medium businesses
  • Not suitable for all businesses
  • Reachable only to educated and younger people
  • Adult content affects youth
• Broadcast media is widely used for marketing and advertising to create a more significant impact on the public
• The public regularly receives updates, ads, news, and information on different topics from different sources through broadcast media