It covers the integrated flow of goods and services from production to the consumer
Manufacturing
The process of producing goods, typically in large quantities, by using machinery, tools, labor, and various raw materials or components; transforming raw materials or semi-finished goods into finished products
Manufacturer
A company or entity that engages in the production of goods, responsible for designing, producing, and delivering goods to the market, and oversee the entire manufacturing process
Four Main Processes of Business Operations
Production
Procurement
Distribution
Operation
Production
The process of manufacturing a product or producing a service to be offered to target customers
Product
Something offered to a market for its acquisition, use, or consumption to satisfy a certain want or need of customers. It could also be services, ideas, events, places, data, financial stocks, and entertainment
Services
A form of product that consists of human-related activities, benefits, and satisfactions that are offered for sale and do not result in the buyer's ownership of the commodity
Procurement
Sourcing the supplies and materials required for production or service delivery, including the proper handling and storage of the inventory goods
Distribution
Pertains to the physical transport or flow of materials and communications involved in reaching the target customers; use marking channels or intermediaries in selling
Methods
Clear, detailed, and well-organized procedures or systems involved in production, procurement, and distribution
Machines
The required equipment and physical facilities that you need to make your product or create your service. You must know how to use them properly for safety reasons and also to avoid spillage and wastage
Materials
All supplies and materials necessary to produce your product or perform your service
Manpower
The workforce needed to perform the operations' functions. Identify the persons who will do the required tasks and ensure they must have the right skills and attitudes
Production should start and be anchored on market needs and preferences
Types of Consumer Products
Convenience products
Shopping products
Specialty products
Unsought products
Types of Industrial Products
Materials and parts (raw materials, manufactured materials and parts)
Capital items (installations, accessory equipment)
Supplies and services (operating supplies, repair and maintenance supplies, business services)
Product Development
Creating and testing a product/service, initially selling it to a limited customer group, and then fully launching it to a wider customer base. At the maturity stage, the product/service is well-established in the market
Core Customer Value
The main benefit of the product to the customer
Actual Product
Turning the benefit into an actual product that involves developing the product and service features, design, quality level, packaging, and brand
Augmented Product
Enhanced versions of core products that include additional features, services, or warranties to improve customer value and satisfaction
Dimensions of Product Quality
Quality level (also called performance level)
Quality consistency (also called conformance quality)
Product Features
Competitive tool for differentiating the entrepreneur's product from the competitor's product
Product Style and Design
The appearance of a product, including style and design that adds usefulness
Classifications of Services
Degree of Tangibility or Intangibility of the Service Processes
Direct Recipient of the Service Process
Place and Time of Service Delivery
Customization versus Standardization
Nature of Relationship with Customers
Four Categories of Service Processes
People Processing
Mental Stimulus Processing
Possession Processing
Information processing
Customer Expectations Service
Adequate service, desired service, and zone of tolerance
Explicit and Implicit Service Promises
Factors that influence customer expectations of service
Degree of Standardization
Customers receive the same service features and its underlying processes
Depends on whether the service involves a formal relationship such that each customer is known to the organization and all transactions are individually recorded and attributed
Customization versus Standardization
Nature of Relationship with Customers
Four Categories of Service Processes
People Processing - tangible actions to people's bodies
Mental Stimulus Processing - interaction with people's minds, which can shape their attitudes and influence behavior
Possession Processing - tangible actions to goods and other physical possessions of the customer
Information processing - high dependency on the effective collection and processing of information involves machines and human
Customer Expectations Service
ZONE OF TOLERANCE - ADEQUATE SERVICE - DESIRED SERVICE
Factors influencing Customer Expectations Service
Explicit and Implicit Service Promises
Word-of-mouth
Past Experience
Personal Needs
Beliefs of What is Possible
Perceived Service Alterations
Situational Factors
Predicted Service
Preparing the Procurement
The supplies and materials that you procure make up the inventory, or the items needed for production
Types of Suppliers
Size of suppliers - volume of goods that suppliers have on stock available for selling
Location - geographic area where the suppliers are found
Variety of products - assortment of products that suppliers can offer
Terms of purchase - agreements that you can enter into with the suppliers such as credit, cash on delivery, and consignment
Delivery method - method of delivery of the supplies may be either delivery to the production/ service site or pick up
Value Chain
The full range of primary activities-including design, production, marketing, and distribution-in order to identify specific activities that add value to the product or service
Value Chain Activities
Inbound Logistics - pertaining to procurement activities
Operations - pertaining to creating the product
Outbound Logistics - pertaining to distribution activities
Marketing and Sales - pertaining to customer-related activities
Service - pertaining to add-on services that customers look for
Learning Outcomes - Developing Organizational/Management Plan
Recruit qualified people for one's business enterprise
Develop the business model
Sole Proprietorship
Owned and operated by a single individual, simplest form of business ownership, the owner is personally liable for all debts and obligations of the business
Partnership
Formed by two or more individuals who agree to share profits, losses, and responsibilities
Corporation
Legally separate from its owners, known as shareholders, formed by individuals or groups who invest money in the company by purchasing shares of stock, have limited liability, managed by a board of directors