Social support

• One strength of social change is that there is research showing processes are effective. Researcher aimed to see if they could change people's energy use habits. Key message was that most residents were trying to reduce their energy use. In a control, some had different messages asking residents to save energy making no reference to others' behaviours. Found decrease in energy in first group.
• One strength of social change is that researchers can explain how minority influence can cause social change. Researcher claims social change due to thinking minorities inspire. Considering minority view, they engage in divergent thinking. This is broad, so thinker searches for info and weighs options. Researcher argues this leads to better decisions and solutions.