Chapter 14

• Virtual teams - Way for firms to take advantage of localexpertise and incorporate it into their global new products processes
• Collaboration - An intense and complex form of integration among functionalareas
• Selecting the Leader - Given the overall strategy and the decision on just how much team the firmneeds for the job at hand, it is time to select a leader.
• Functional people - It sometimes not want to take ownership.
• Team empowerment - Must be carefully managed.
• Culture - It may be overemphasized; it onlypermits action and accomplishment
• New projects - Originated only inmarketing, key product attributes were determined before R&D began, and amarketing manager ran each project
• Discovery - Creating, recognizing, and articulating radical innovation opportunities
• Incubation - Transitioning the radical opportunity into a business proposal
• Acceleration - Ramping up the business so that it is comparable to other businesses within the parent organization