Lesson 8 (MIL)

• Access to Information - Media provides a wealth of knowledge on various subjects, empowering individuals to make informed decisions.
• Education and Learning - Online courses, educational apps, and informative websites enhance learning opportunities for people of all ages.
• Awareness and Activism - Media highlights societal issues, encouraging people to take action and advocate for positive change.
• Information Overload - Excessive exposure to media can lead to information overload, causing stress and cognitive fatigue.
• Misinformation and Fake News - The ease of spreading false information can lead to misguided beliefs and decisions.
• Mental Health Concerns - Unrealistic media portrayals and cyberbullying can negatively affect mental well-being.
• Global Connectivity - Media enables instant communication and fosters a sense of global community
• Cultural Exchange - Different cultures and perspectives are shared, promoting understanding and tolerance among diverse groups.
• Social Movements - Media plays a pivotal role in catalyzing social movements and promoting social justice.
• Privacy Concerns - Personal information shared online can be misused, leading to privacy breaches
• Echo Chambers - Online platforms can reinforce existing beliefs, limiting exposure to diverse viewpoints
• Disinformation Campaign - Malicious actors can exploit media to spread false narratives for political or economic gain.
• Physiological - The body response can be either purely automatic (such as pupil dilation, blood pressure, galvanic skin response) or quasi automatic (heart rate, sexual responses).
• Cognitive - Media effects on this aspect concern learning and how continuous exposure can constantly alter knowledge.
• Belief - A person cannot validate every single media message, yet might choose to believe many of the messages, even about events, people, places, and ideas they have never encountered first-hand.
• Attitude - Regardless of intention, often trigger judgments or attitudes about the presented topics. It is defined as an evaluative judgment, which relates to comparing an object to a standard.
• Behavior - Over action of people. Media able to penetrate most of the mentioned components, then people gradually change in terms of how they translate all these effects into actions.
• Affective - It is anchored by emotions. Media affects the emotions of the public. It may be positive or negative, on an individual from media exposure.