Development Communication

• Development Communication - is an approach which provides communities with information they can use in bettering their lives.
• Development Communication - the art and science of human communication applied to the speedy transformation of a country from poverty.
• The Goals 5 "I's"

  1. Inform
  2. Instruct
  3. Inspire
  4. Insist
  5. Involve
• Diffusion / Extension - the adoption of technological and social innovations.
• Mass Media Approach - a well-defined developed mass media and interpersonal communication infrastructure is necessary for the development of communication.
• Development Support Communication Approach - will continuously emphasize the appropriate motivation for ongoing support to sectoral development programs.
• Development (Oxford) - the process of developing or being developed.
• Development (Society for International Development) - process that creates growth, progress, positive change.
• Development (WHO) - development in a societal level means improvement in standard in nutrition, health, education, employment.
• United Nations - classification of countries into levels of development based on levels of income and structural impediments to sustainable development.
• International Monetary Fund - classification of countries into levels of development in reference to the country's industrial base and Human Development Index (HDI).
• Human Development Index - classification of countries into levels of development is a summary measure of average achievement in key dimensions of human development.
• World Development Bank - classification of countries into levels of development that uses Gross National Income (GNI) per capita for its measurements.
• Economic Indicators

  • Gross Domestic Product
  • Aid Received
  • Economic Structure
  • Infrastructures
• Social Indicators

  • Literacy Rate
  • People Per Doctor
  • Life Expectancy
• Gross Domestic Product - this is the total value of goods and services by a country in a year.
• Aid Received - this measures the amount of money a country receives as a percentage of their GDP.
• Economic Structure - this measures the percentage of the GDP that is created through the different sectors of the economy.
• Literacy Rate - this measures the percentage of adults in a country who are able to read and write their common language.
• People Per Doctor - this measures the average number of people that could be seen by a doctor at any one time.
• Life Expectancy - this measures the average age at which a person of that country is likely to die.
• Third World Country (Science Direct) - refers collectively to the large number of heterogeneous societies, cultures, and civilizations.
• Third World Country (International Encyclopedia of Human Geography) - a means of identifying and classifying a large group of countries where achieving development, in terms of eradicating poverty and hunger, was difficult.
• Characteristics of a Developing Country

  • Health Risk
  • Energy Poverty
  • High Pollution
  • High Percentage of People with Infectious Diseases
  • Poor Infrastructure
  • Widespread Poverty
  • Low Education
  • Corruption at all levels
• The Philippines

  • Economy grows rapidly since the 2000’s but the country still remains a developing country.
  • Has become increasingly reliant on services, which now make up more than 61% of its GDP.
  • Remittances sent home by Filipino workers abroad now account for roughly 10% of the country’s overall GDP.
• Political Development - broadly, the development of the institutions, and attitudes, and values that form the political power system of a society.
• Social Development - is about improving the well-being of every individual in society so they can reach their full potential. It means investing in people.
• Economic Development - is the creation of wealth from which community benefits are realized.
• Cultural Development - the process of enabling cultural activities, including the arts, towards the realisation of a desired future. 
• Development in a nutshell:

  • Better education
  • Healthcare 
  • Economic stability
  • Equality
  • Freedom
• Development - improve quality of life by reducing poverty
• Power of Media Tools - to eradicate cultural imbalance, watch over political implementations and report on relevant socio-economic activities.
• Dominant Paradigm - this perspective emerged from the concept of development to be “modernization.”
• Structuralist Theory - is a development theory which focuses on structural aspects which impede the economic growth of developing countries.
• Dependency Theory - is a sociological theory which holds that economic events in history have encouraged developing countries to depend upon the support of more advanced nations.
• Basic Needs Approach - is one which gives priority to meeting the basic needs of all people.
• Participatory Approach - enables people to acquire the skills needed to implement and coordinate the management of development projects themselves and thus reap more development’s returns.
• Right Based Approach - is a conceptual framework for the process of human development that is normatively based on international human rights.