Gestalt

• Gestalt


  A Psychology term and a German word (pronounced "ge-shtalt") which means CONFIGURATION, STRUCTURE, or UNIFIED WHOLE
• The idea of how human make sense of things as a WHOLE, rather than an individual parts is called GESTALT PSYCHOLOGY
• Face


  • When we look at a face, we will not focus only on one feature. A face make sense because of the combine features.
• Psychology plays a powerful role in Visual Perception which designers must need to consider
• Good designer

  • Make things appealing to the eye
• Great designer

  • Understand how the brain works
• Gestalt was started in Berlin, Germany in 1920' and was applied in Visual Perception
• Gestalt


  Defined as the sum of the whole is greater than its parts
• Gestalt Psychologists


  • MAX WERTHEIMER
  • WOLFGANG KÖHLER
  • KURT KOFFKA
• Gestalt Psychologists discovered that out brain likes to understand things in simplified ways
• A main idea of Gestalt Perception is all about GROUPS or WHOLE
• General rules of Gestalt theory

  • Objects will be perceived in their simplest form
  • Humans naturally follow lines or curves
  • The mind will attempt to fill in details that isn't actually there
• Gestalt Principles/ Laws of Perception


  • CONTINUITY
  • SIMILARITY
  • CLOSURE
  • PROXIMITY
  • SYMMETRY
  • FIGURE & GROUND
• Continuity

  It occurs when the eye is compelled to move through one object and continue to another object. This is used in typography based logos.
• Similarity

  It occurs when object look similar to one another. The viewer will perceive them as a group or pattern. These can be similarities in color, shape, texture, orientation, or font and any other design element.
• Closure


  It occurs when an element is incomplete or a space is not totally enclosed. When there is an incomplete or fragmented image, human brain tend to fill in the missing parts to perceive a complete whole.
• Proximity


  It occurs when objects that are close to each other are perceived as belonging together. The position of these elements help to portray a relationship between the separate parts.
• Symmetry and Order

  It occurs when elements that are symmetrical to each other tend to be perceived as a unified group. Several symmetries can occur in one design.
• Figure and Ground


  This principle describe how our perception tends to separate the elements of a scene into a Figure, which is the object of focus and a Ground, which is the background against which the figure stands.
• Gestalt principles help designers make recognizable brands, solve design problems in creative ways, and understand what makes a design good
• Learning about Gestalt principles helps designers make great-looking and effective designs for different things like websites, logos, and any graphic design works