Conformity

• Compliance


  Individual adopts group's behaviour, but doesn't agree with it, conforms at a public level but not a personal level, results from NSI
• Identification


  Individual adopts and maintains group's behaviour even away from group, only a temporary change so reverts back when they leave the group
• Internalisation

  True conformity, individual agrees with group's views and internalises them, leads to a change in public and private, results from ISI
• Informational social influence (ISI)


  The desire to be right, person changes to fit with majority when unsure, occurs in ambiguous situations, most likely to result in internalisation
• Normative social influence (NSI)

  The desire to be liked, person changes to be liked/accepted by the majority, most likely to result in compliance and is a short term change