Behaviourist approach: a way of explaining behaviour in terms of what is observable and in terms of learning
Early behaviourists like John B Watson (1913) rejectedintrospection as it involved too many vague, difficult to measure concepts
Behaviourists rely on lab experiments to maintain control and objectivity in their research
Behaviourists also suggested that the basic processes that govern learning are the same in all species, meaning animals could replace humans in experiments
Classical conditioning is learning through association
Classical conditioning was first demonstrated in Pavlov’s research with dogs, where he classically conditioned them to associate the sound of a bell with food and therefore bring about a conditioned response of drooling
BF Skinner (1953) suggested learning is an active process whereby humans and animals operate on their environment
Operant conditioning is a form of learning in which behaviour is shaped and maintained by its consequences
Possible consequences of behaviour include positive reinforcement, negative reinforcement or punishment
In Skinner’s research, he operantly conditioned a rat to associate a lever - and the action of pressing a lever - with food
The rat was fasted for a day before being placed in the box so it was very hungry. When the rat was near the lever, Skinner released a sugar pellet. When the rat accidentally touched the lever, Skinner released a sugar pellet. He continued doing so until the rat learned to press the lever and release the sugar pellets themselves
Positive reinforcement - receiving a reward when a certain behaviour is performed
Negative reinforcement - avoiding something unpleasant when a behaviour is performed
Punishment - receiving an unpleasant consequence of behaviour
Negative and positive reinforcement increases the likelihood that behaviour will be repeated
Punishment decreases the likelihood that behaviour will be repeated
Skinner’s use of the “Skinner Box” allowed him to manipulate the independent variable (consequence of behaviour) in order to study the effect of the dependent variable (rats behaviour)
a strength of the behaviourist approach is the use of the experimental method (e.g Skinner's experiment) which increases reliability
conditioning has real life application to a broad range of real-world behaviours, for example, operant conditioning is the basis of token economy systems that have successfully been used in institutions
Animals are seen as passive and machine-like responders to the environment and don’t have complex thought processes like humans
Other approaches such as social learning theory or the cognitive approach, have emphasised the importance of mental events during learning
behaviourism is reductionist
behaviourism has environmental determinism
there are ethical and practical issues with animal experiments