The group of consumers that a business has decided to target with its products or services
Designing and producing a product
Know the buying behavior of consumers in the target market segment
Consumer buying behavior
The reaction of consumers to changes happening in the environment that influence their buying decision
Determining the buying behavior of consumers is not easy, it may take several wild guesses to predict their reactions and responses to the stimuli
Relevant questions on consumer buying behavior
What are the taste and preferences of the consumers?
What makes the consumers buy or not buy the product?
What factors influence the consumer buying behavior?
How does the consumer decide in buying the product?
Various studies have determined some degree of relationship between the environmental factors, buying decision process, and marketing mix, and the buying behavior of consumers
