Characteristics of a good business message

• Purposeful, Economical, Process-oriented, Audience-oriented- what makes an effective business message
• Purposeful- having a clear reason why youre doing it; clear reason and purpose
• Economical- being a man of "enough" worfds
• • Process oriented - systematic approach; procedure ( Planning, drafting revising)
• • Audience-oriented - how will the message will perceived by the receiver (needs, interests, and expectations) 
• Pre-writing, Writing, Revising - process of creating a business message
• Stages in the Prewriting stage- defining your purpose, analyzing audience, choosing a channel and medium
• Pre-writing -

  • analyzing ( purpose, adjust to audience ) 
  • anticipating ( possible reactions)
  • adapting ( make adjustments to audience )
• 1. Defining your purpose

  • realistic ( attainable goals based on resources and circumstances )
  • timely (relevant for the current situation to ensure effectiveness)
  • appropriate ( right person for the job)
  • acceptable ( aligned with the mission, vision of the company)
• Analyzing your audience 

  • primary audience ( accepts the message, and gives the decision but consult secondary audience first) The higher ups in the management 
  •  Secondary audience ( be affected )- the employees 
  • Size and composition - manageable sizes and the range of receivers 
  • Understanding level- Audience what knows and doesn't know 
  • Probable reactions - positive, negative, and neutral feedback
  • Establishing a good relationship with the audience  - bits and pieces of the actual message that
• Pre-writing - stage 1
• Writing- stage 2
• Revising- stage 3
• Writing- researching, organizing, composing
• researching- finding information about the topic. can be formal or informal
• Organizing- arranging information logically
• Scratchlist- randomly enumerating ideas
• Outline- identifying major and minor points, a more systematic approach
• Composing- transforming into effective sentences. Structure and errors
• Formal research - search manually ( books, magazines, journals) access data electronically, go to the source, conduct scientific experiments
• Informal research- look in your org's files, talk with your boss, conduct informal survey by interviewing target auideince
• Direct strategy- for positive and nuetral outcomes
• indireect strategy- for negative and undefined feedback
• Sentence structures- simple, compound, complex, compound-complex.
• Active voice- the subject performs the action, the verb is in the past tense
• Passive voice- the subject of the sentence is not mentioned in the sentence.
• errors- fragment, fused and comma, dangling/misplaced, faulty paragraph
• Spotlight audience benefits

  Sound conversational

  Cultivate a “you” view

  Use a positive

  Use inclusive language

  Draw on familiar words

  Adopt plain language