R&W FINALS REVIEWER

• Sales Letter- Since the purpose is to get the

  reader to do something, these

  letters include strong calls to

  action, detail the benefit to the

  reader of taking the action and

  include information to help the

  reader to act, such as including a

  telephone number or website link
• Description of Product or Service- Include specific details about the

  item or service you are offering.

  Consider identifying a possible

  solution this product or service

  provides to the recipient to best

  demonstrate its value.
• Cost- Some letters include information

  about the price of the product or

  service, especially if the buyer is a

  current patron. It may be included if

  the cost was already discussed in a

  previous meeting as well.
• Call to action- Include directions to the reader

  explaining how they should take

  action if they want to buy. You may

  include your contact information,

  the best times to reach you and a

  date by which they should reply to

  take advantage of your offer.
• Order letters- are sent by

  consumers or businesses to a

  manufacturer, retailer or wholesaler

  to order goods or services.
• Order Letter- These letters must contain specific

  information such as model number,

  name of the product, the quantity

  desired and expected price.
• Request Letter- This letter is asking for information

  about products and services

  offered by a certain business. The

  request must be straightforward

  and specific.
• Supporting Documentation- If applicable, include evidence or

  other documentation related to

  your request. For example, if you

  are requesting a recommendation,

  it could be helpful to attach your

  resume so they can quickly refresh

  their memory with your

  qualifications.
• Business letters- can be written to

  employees or managers, as well as

  clients and prospective customers.

  Business letters must be targeted

  to a specific individual or group,

  have a clear and concise purpose,

  be convincing and end with a

  specific objective, like a meeting

  date.
• Heading- Companies usually use printed

  paper where heading or letterhead

  is specially designed at the top of

  the sheet. It bears all the

  necessary information about the

  organization’s identity.
• Date- The month should be fully spelled

  out and the year written with all

  four digits (October 12, 2022). The

  date is aligned with the return

  address. In the body of the letter,

  however, the article is written when

  the name of the month is not

  mentioned with the day.
• Inside Address- In a business or formal letter you

  should give the address of the

  recipient after your own address.

  Include the recipient's name,

  company, address and postal

  code. Add job title if appropriate.

  Separate the recipient's name and

  title with a comma.
• Salutation- depends on

  your relationship with the recipient.

  It normally begins with the word

  "Dear" and always includes the

  person's last name. Use every

  resource possible to address your

  letter to an actual person.
• Subject Line- Its inclusion can help the recipient

  in dealing successfully with the

  aims of your letter. Normally the

  subject sentence is preceded with

  the word Subject: or Re: Subject

  line may be emphasized by

  underlining, using bold font, or all

  capital letters.
• body- is where you explain why

  you’re writing. It’s the main part of

  the business letter. Make sure the

  receiver knows who you are and

  why you are writing.
• Complimentary Close- This short, polite closing ends

  always with a comma. It is either at

  the left margin or its left edge is in

  the center, depending on the

  Business Letter Style that you use.

  It begins at the same column the

  heading does.
• Cover Letter- When you are applying for a new job, it is very important for you to craft an effective cover letter and make changes in

  your resume to suit the company you’re applying to.