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• Components of Media and Information Literate to an Individual


  • Improved quality of life
  • Greater political participation
  • Better economic opportunities
  • Improvement learning environment
  • More cohesive social unit
• Effects of Media and Information Literacy on the individual and society

  • Personal
  • Political
  • Economic
  • Educational
  • Social
  • Professional
• Media literate person


  Can decode, evaluate, analyze and produce both print and electronic media
• Emphases in media literacy training


  • Informed citizenship
  • Aesthetic appreciation and expression
  • Social advocacy
  • Self-esteem
  • Consumer competence
• Text


  A simple and flexible format of presenting information or conveying ideas whether hand-written, printed or displayed on-screen
• Text


  Any ''human-readable sequence of characters'' that can form intelligible words
• Creators of text information


  • Author
  • Writer
  • Contributor
  • Columnist
  • Blogger
  • Editor
  • Publisher
• Classifications of text information


  • Fiction
  • Non-fiction
• How text information is produced


  1. The writer selects a topic / issue worth writing about

  2. Thorough gathering of information about a topic

  3. The writer constructs an outline of the topic and composes the draft

  4. Goes back to draft and develops it into a full text

  5. Turns in the article to the editor or publisher
• Typeface


  Also called font, font type, or type, refers to the representation or style of a text in the digital format
• Types of typefaces


  • Serif
  • Sans Serif
  • Slab Serif
  • Script
  • Decorative
• Serif typeface


  • Connotes formality and readability in large amount of texts, usually used in body of the text of book, newspapers, magazines, and research publication, give classic / elegant look
• Sans Serif typeface


  • Clean/ minimalist look, used for clean and direct meaning of text such as road signage, give a modern look
• Slab Serif typeface


  • Carries a solid or heavy look, can be used in large advertising
• Script typeface


  • Draws much attention to itself, used in wedding invitation
• Decorative typeface


  • Caters to a wide variety of emotions or themes
• Design principles and elements


  • Emphasis
  • Appropriateness
  • Proximity
  • Alignment
  • Organization
  • Repetition
  • Contrast
• Emphasis


  Importance or value given to a part of the text-based content, can be achieved by making the text bold, italicized, have a heavier weight, darkened or lightened, or enlarged
• Appropriateness


  How fitting or suitable the text is used for a specific audience, purpose or event
• Proximity


  How near or how far the text elements from each other, when two things are closely related, bring them close together
• Alignment


  How the text is positioned in the page, can be left, center, right, or justified
• Organization


  Conscious effort to organize the different text elements in a page, ensures that while some text elements are separated from each other, they are still somehow connected with the rest of the elements in the page
• Repetition


  Consistency of elements, unity of the entire design, repeating some typefaces within the page
• Contrast


  Creates visual interest, two elements are different from each other
• Examples of visual media


  • Photography
  • Video
  • Screenshots
  • Infographics
  • Data Visualization (charts and graphs)
  • Comic Strips/Cartoons
  • Memes
  • Visual Note-Taking
• Purpose of visual information


  • Gain attention
  • Create meaning
  • Facilitate retention
• Elements of visual design


  • Line
  • Shape
  • Value
  • Texture
  • Color
  • Form
• Line


  Describes a shape or outline, can create texture and can be thick or thin, may be actual, implied, vertical, horizontal, diagonal, or contour lines
• Shape


  A geometric or organic area that stands out from the space next to or around it, or because of differences in value, color, or texture, can be geometric, organic, or abstract
• Value


  The degree of light and dark in a design, contrast between black and white and all the tones in between
• Texture


  The way a surface feels or is perceived to feel, the illusion of the surfaces peaks and valleys, resulting in a feeling of smoothness or roughness in objects
• Color


  Determined by its hue (name of color), intensity (purity of the hue), and value (lightness or darkness of hue), can be used for emphasis, or may elicit emotions from viewers
• Form


  A figure having volume and thickness, an illusion of a 3-dimensional object can be implied with the use of light and shading, can be viewed from many angles
• Visual design principles


  • Consistency
  • Center of interest
  • Balance
  • Harmony
  • Contrast
  • Directional movement
  • Rhythm
  • Perspective
• Consistency


  Necessary for margins, typeface, typestyle, and colors
• Center of interest


  An area that first attracts attention in a composition, more important when compared to the other objects or elements in a composition
• Balance


  A feeling of visual equality in shape, form, value, color, can be symmetrical and evenly balanced, or asymmetrical and unevenly balanced
• Harmony


  Brings together a composition with similar units, if the composition was using wavy lines and organic shapes, you would stay with those types of lines and not put in just one geometric shape
• Contrast


  Offers some change in value creating a visual discord in a composition, shows the difference between shapes and can be used as a background to bring objects out and forward in a design
• Directional movement


  A visual flow through the composition, the suggestion of motion in a design as you move from object to object by way of placement and position