MIL QUIZ L2-L4

• TEXT


  A simple and flexible format of presenting information or conveying ideas whether hand-written, printed or displayed on-screen. Any “human-readable sequence of character” that can form intelligible words.
• CLASSIFICATION OF TEXT

  1. FORMAL
  2. INFORMAL
• FORMAL


  text-based materials are created and distributed by established institutions (such as publishing companies, news agencies, etc.) and go through a rigorous process of editing or evaluation and are usually governed by censorship of the state.
• SAMPLES OF FORMAL

  News Articles Newspapers Advertisements Published Books Magazines Research Works
• INFORMAL


  Come from personal opinions or views on different issues, processes, used in personal letters or conversations, for causal personal use, etc.
• SAMPLES OF INFORMAL


  Blogs SMS or text messages Social media platforms Personal e-mails
• TYPES OF TEXT

  1. HYPERTEXT
  2. PLAIN TEXT OR UNFORMATTED TEXT
  3. FORMATTED TEXT
• HYPERLINK


  a text or an icon that you can click on to get to another website. The link, which is usually in blue and is underlined, serves as a reference point that connects a particular page to other pages over the web.
• HYPER TEXT


  serve to link different electronic documents and enable users to jump from one to other in a nonlinear way
• FORMATTED 


  a feature in word processors used to change a text's appearance, such as its size and color. Most apps display these formatting options in the top toolbar and follow similar steps.
• PLAIN TEXT OR UNFORMATTED TEXT


  Fixed sized characters having essentially the same type of appearance.
• TYPEFACE


  a design of letters, numbers and other symbols, to be used in printing or for electronic display.
• FONT


  Refers to variations of a typeface, like its size and weight.
• TYPEFACE VS. FONT


  The main difference between these two terms is that a typeface (or type family) is the name of a specific collection of related fonts. In comparison, font refers to a particular weight, width, and style within that typeface. To put it in simple terms, each variation of a typeface is a font
• TYPES OF TYPEFACE

  1. SERIF
  2. SANS SERIF
  3. SLAB SERIF
  4. SCRIPT
  5. DECORATIVE
• 1. SERIF


  Connotes formality and readability in large amount of text Usually used in books, newspaper, magazines, and research publications.
• SAMPLES OF SERIF


  Times New Roman Garamond Baskerville
• 2. SANS SERIF


  Brings a clean or minimalist look to the text. Used for clear and direct meaning of text such as road signage, building directory or nutrition packs in food packages. Gives a modern look and is used primarily in webpage design.
• SAN SERIF samples


  Arial Helvetica Tahoma Verdana Calibri
• 3. SLAB SERIF


  Carries a solid or heavy look to text. Usually used for large advertising sign on billboards.
• SLAB SERIF samples


  Rockwell Playbill
• 4. SCRIPT


  Brush-like strokes Not to be used in large body text Usually used in wedding invitation cards or other formal events.
• SCRIPT samples


  Vladimir Kuntsler Brush Script
• 5. DECORATIVE


  Caters to a wide variety of emotions (such as celebration, fear, horror, etc) or themes (such as cowboys, circus, holidays, kiddie, etc.)
• DECORATIVE samples


  Chiller Jokerman Curls MT
• COMMON FILE FORMATS

  1. TXT (Text)
  2. DOC (document)
  3. RTF (Rich Text Format)
  4. PDF (Portable Document Format)
  5. PS (Postscript)
• TXT


  Unformatted text document by an editor as notepad on Windows platform.
• DOC


  A native format for storing documents created by MS Word package Contains a rich set of formatting capabilities.
• RTF


  Cross platform document exchange; default format for MAC OS X’S editor TextEdit.
• PDF


  Developed by the Adobe systems for cross platform exchange of documents. Supports image and graphics
• PS


  A page description language used mainly for desktop publishing.
• DESIGN PRINCIPLES AND ELEMENTS

  1. EMPHASIS
  2. APPROPRIATENESS

  3. PROXIMITY

  4. ALIGNMENT

  5. ORGANIZATION

  6. REPETITION

  7. CONTRAST
• EMPHASIS


  Importance or value given to a part of the text-based content.
• APPROPRIATENESS


  Refers to how fitting or suitable the text is used for a specific audience, purpose or event.
• PROXIMITY 


  Refers to how near or how far are the text elements from each other. When two things are closely related, we bring them close together.
• ALIGNMENT 


  refers to how the text is positioned in the page. This can be left, right, center or justified.
• ORGANIZATION 


  Conscious effort to organize the different text elements in a page. ensures that while some text elements are separated from each other, they are still somehow connected with the rest of the elements in the page.
• REPETITION 


  Concerns consistency of elements and the unity of the entire design Encourages the use of repeating some typefaces within the page To strike a balance, do not also use just a single typeface for a visual design product
• CONTRAST 


  Creates visual interest to text elements. Achieved when two elements are different from each other.
• AUDIO INFORMATION AND MEDIA


  Audio is the process of hearing and listening (come from the Latin word “Audire”, meaning to hear). It is the transmission, reception or reproduction of sounds. Audio media is a medium that is narrated, recorded with the use of audio equipment. It is none projected and enhances visual and effectiveness of a presentation.