clearly, some areas of research are likely to be more controversial, and be subject to greater social sensitivity, than others. a study that examines the cognitive processes involved in LTM is unlikely to have far-reaching consequences for those that take part or for the broader social groups the participants represent. research investigating the genetic basis of criminality on the other hand, might. studies that tackle socially sensitive 'taboo' topics, such as aspects of race or sexuality, also attract a good deal of attention; not merely from other psychologists but also from the media and the public at large. however, just because this is the case, it should not lead to psychologists 'shying away' from research that may be socially sensitive. in fact, because of the undoubted importance of such research, psychologists may have a social responsibility to carry it out.