The communication Policy

• The marketing communication policy describes all the messages and media used by the business to effectively communicate with the customers
• The focus of the marketing communication policy is to increase sales and generate higher overall profitability for the business
• An integral part of the marketing communication policy is the effective communication of the products and services of the business with existing and now potential customers
• Effective marketing communication must take place with customers to maintain interest in the business as well as purchasing products and services
• This is directed by information based on market research that speaks to the needs and wants of customers
• The business makes all the efforts to deliver the appropriate marketing message to the right customer, through the right medium, at the right time to ultimately increase sales and profitability
• The business must have sound knowledge of the demographics and psychographics of their target market to apply the correct marketing communication medium
• The business uses its competitive advantage selling proposition to enhance its ability to increase sales
• Consistent and regular communication with customers is a vital aspect of the marketing communication policy
• The application of the correct marketing media will directly impact the degree to which the business may influence customers to purchase more products and services from the business.