Heat Language&Representations

• Heat magazine front cover


  • Busy, lots of items crammed in, cover lines squished, multiple images
  • Gives impression magazine will be full of content
• Masthead


  Suggests magazine will be "hot" and filled with hot gossip
• Masthead


  • Unconventional use of lowercase letters, makes magazine seem more alternative, down-to-earth, informal
• Images


  • Feel like paparazzi photos, non-staged, adds sense of realism and truthfulness to stories
• Hyperbolic language


  Words like "shock", "terrified" make things sound more dramatic and exciting to appeal to audience
• Language


  • Promotes theme of secrets and gossip, e.g. "behind closed doors", "liam's double life", "giovanna's secret heartache"
• Exclamation marks


  • Add sense of drama and excitement
• Enigma codes


  Hints at information without giving full answers, to make audience feel they need to read magazine to find out more
• Intertextual references


  • To celebrities and other pop culture products, widens readership to fans of those
• Confident, aggressive language


  E.g. "badass" when describing fashion, represents women as confident and aggressive
• Representation of women


  • Powerful, e.g. "the queen of the castle", "posh spice"
• Representation of men


  • More marginalized, secretive, e.g. "liam's double life", "harry's biggest mistake"
• Colloquial phrases


  E.g. "baby daddy", suggests informal, less educated target audience
• Posh nickname


  Suggests older, more adult target audience familiar with Spice Girls
• Price


  • £1.95, quite cheap, makes magazine accessible to working class/average women
• Bonus material


  • Advertised, suggests value for money
• Large images, minimal writing


  • Easy to understand for target audience
• Colourful


  Exciting and fun
• Exclusive


  Suggests magazine has something no other magazine has, to draw in audience