OMO Language&Representations

• Use of large bold font


  • Eye-catching and persuasive
• Omo logo repeated


  • Adds brand recognition for audience
• Letter 'B' in 'bright' capitalized


  • Emphasizes that word
• Use of flash shape with triangles


  • Symbolic code, suggests idea of explosion, making clothes explosively/blindingly white
• Use of white color


  • Emphasizes how clean and white clothes will look
• Use of bright colors

  • Makes advert feel fun, happy and positive
• Use of red, white and blue colors


  • Suggests patriotic British/Western feel, appealing to post-war audience
• Use of red color


  • Suggests powerful product
• Facial expressions and body language


  • Emphasize happiness and pleasure with product
• Image of washing line

  • Familiar to 1950s housewife audience
• Repeated use of 'bright' and 'white'


  • Rhyming words emphasize what product will do
• Rhyming of 'brightness' and 'whiteness'


  • Helps be persuasive and memorable
• 'Boil with Omo' imperative

  • Makes advert persuasive
• Use of direct address 'You can't say that anymore'


  • Draws in audience
• Use of italics for 'bright'


  • Emphasizes that word
• Binary opposition between Omo and other brands


  • Omo overshadows and makes clothes whiter than ordinary cleaners
• Image of product


  • Helps audience recognize brand when shopping
• Advert relies on stereotypes of women doing domestic chores