started to become prominent in the 1980s
New age ideas were spread through aspects of the culture (music, tv, public lectures)
Paul Heelas (1996)- central feature of the New Age is self-spirituality
Salvation does not come from an external God, but yourself
Steve Bruce- the New Age appeals to affluent members of society (uni-educated, actors, writers)
western societies are turning against institutions and belief systems
Drane- (postmodernist) new age movements have grown as a result of an apparent failure in science as a belief system- it does not provide answers