Marcus Representation

• Marcus Rashford's online social media and website content changes regularly
• Marcus Rashford's online media


  • Focus on football, sport and his status as a sports star
  • Many posts are things that other people have tweeted and tagged him in, like videos of his goals and celebrations
  • Images of children reading his book, suggesting he is a role model and successful
  • Runs a book club, positioning him as a leader and role model
  • Tags and features many celebrities in his posts, creating an idea of his success and popularity
• Trussell


  An organization that helps run food banks in the UK, which Rashford is involved with and promotes
• Rashford shares many local stories from places like Romford and Millwall, suggesting he wants to embrace and celebrate local culture and working-class areas
• Rashford is not afraid to be political, calling out the NHS, government, and issues like inequality
• Representations of football and footballers on Rashford's social media


  • Very positive, countering typical 'macho' and 'hooligan' stereotypes
  • Shows men as emotional and supportive
• Representations of women on Rashford's social media


  • Positive, including posts about his mother and the England women's football team
  • However, more focus on male-dominated activities and men than women
• Use of English symbolism in Rashford's posts and website


  • England flag, poppies, mentions of the royal family
  • To represent him as very British and patriotic, perhaps to counter xenophobic comments
• Rashford highlights when he and other players have been victims of online hate like racism, sexism, and homophobia
• Representations of young black people on Rashford's social media


  • Positive, challenging negative stereotypes in the media
• Rashford's MBE is mentioned multiple times to promote his success and achievements
• Not everyone reacts positively to Rashford's representations, with some accusing him of 'virtue signaling'