Newspapers Industry&Audience

Cards (32)

  • Ownership
    The companies and people involved in owning and producing a newspaper
  • Daily Mirror

    • Owned by reach PLC (formerly Trinity Mirror)
    • Reach PLC is a large organisation that owns over 150 newspapers, including national and local papers
    • Reach PLC's horizontal integration allows them to share resources and journalists between their newspapers
  • The Times

    • Published by Times Newspapers, which is owned by News UK (formerly News International)
    • News UK is a subsidiary of the global conglomerate News Corp
    • News Corp is owned by billionaire Rupert Murdoch, who has conservative political views and has donated to the Republican Party
  • Newspaper ownership by shareholders and stockholders

    Impacts how newspapers operate, as they must protect their reputation while appealing to their target audience to make money
  • The News of the World newspaper was shut down by News Corp due to the phone hacking scandal, in order to protect the reputation and value of their other newspapers
  • Regulation
    The process of controlling and monitoring the content and practices of newspapers
  • IPSO
    • The regulatory body that oversees The Times and Daily Mirror
    • IPSO is run by the newspaper industry itself, which some see as a potential source of bias
  • IPSO does not fully follow the recommendations of the Leveson Inquiry, unlike the government-run regulator IMPRESS
  • Technological changes

    Have made it very challenging to effectively regulate newspaper content, especially online user comments
  • The Daily Mirror's print circulation has been declining, while its online readership has grown, as its target audience shifts to digital platforms
  • Technology has made the moderation of newspapers and the effective regulation of newspapers very challenging
  • The Daily Mirror's circulation has been quite rapidly declining for a number of years
  • Reason for Daily Mirror's declining circulation

    Its target audience is going online, its website is free to compete with other websites
  • The Daily Mirror's online readership is really quite large, one of the largest in the country
  • The Times circulation is either increasing or staying the same, which is quite unusual in comparison to most other newspapers
  • Reason for The Times' stable circulation
    Its audience is a bit older, more middle-class to upper-class, more educated and less likely to use digital media as much
  • Reason for The Times' stable circulation

    The Times has a paywall on their website which restricts people from being able to access all the content unless they pay
  • Paying for The Times website can act as an engaging factor for audiences because they are convinced that if they're paying for it, it must have higher quality content
  • Alternate revenue streams for newspapers

    • Advertising space online
    • Premium rate phone lines
    • Betting website
    • Dating section of website
  • Online editions of newspapers, their apps and social media pages are a good way of showing that audiences for newspapers are intrigued and engaged by the technology that they use
  • The Daily Mirror offers lots of interactive elements, competitions, phone-ins, text-ins, the ability to comment, like and share to engage its target audience
  • The adverts in The Daily Mirror are tailored towards a working-class, predominantly male over 35, left-wing target audience
  • The adverts in The Times are tailored towards a more middle-class to upper-class, educated target audience
  • The Daily Mirror's target audience

    Predominantly working-class, mostly male over 35, left-wing in political views, in the C to E social demographic categories
  • The Daily Mirror features quite a lot of left-wing articles, representing the Labour or Lib Dems in a positive light and the Conservative Party, UKIP, Nigel Farage, and the Republican Party or Donald Trump in a negative fashion
  • Daily Mirror readers

    Have a slightly lower reading age than Times readers, are engaged more by soft news (entertainment, celebrities, sports) rather than politically hard-hitting or financial news
  • Times readers

    Slightly higher educated, have a slightly higher reading age, prefer more in-depth stories with complex language and jargon, smaller pictures
  • The Times offers a free trial of 2 article views per week to encourage people to sign up for a paid subscription
  • The Times will send regular emails to subscribers reminding them to come back to the website and suggesting articles they might like
  • The Times website offers competitions with prizes like tickets to the Royal Shakespeare Company, wine-tasting events, and events to listen to previous Prime Ministers speak
  • Reasons audiences read newspapers

    For information and education, for entertainment value, to identify or relate to stories, for social interaction, to escape into a fantasy world
  • Audiences may take a preferred, negotiated or oppositional reading of newspapers depending on their political views, age, and familiarity with digital media