the daily mirror

• masthead - what does the title suggest

  the paper will reflect the news back to us
• the tagline 'the heart of Britain' reflects the newspaper as?


  central to British life
• on the image of the queen, what does her clothing and jewels connote

  her wealth and status
• the image of the queen: what fantasy is it for some audiences

  an escapist fantasy for those who dream of being as rich and powerful as she is
• the fact its an old photo of the queen suggests?

  suggest the length of her reign and the historical context of the article
• large images and small amounts of text


  conventional of tabloid newspapers

  reflects the low literacy level of the readers

  engages audiences and makes the stories easy to understand
• the large image of Boris Johnson suggest he is?


  important and powerful
• what does Boris's suit and tie represent him as

  wealthy and high status
• Boris looks messy and dishevelled connoting he is

  lazy and unprofessional
• what does Boris's smirk like facial expressions suggest


  he doesn't see anything wrong with his actions
• the headline "ZERO SHAME" means?


  anchors the meaning go the image, suggesting he should be ashamed but he isn't
• what do the numbers and facts on the zero shame image portray

  helps to make the article seem persuasive and suggest the enormity of the breaking of the rules
• what does the ellipsis on the zero shame image communicate


  communicates daily mirror's opinion that he shouldve apologised but hasn't

  reflects daily mirrors political standpoint as a pro labour anti conservative paper
• double page spread

  Boris next to NHS workers in PPE creates?

  creates more binary opposition between key workers and Boris

  represents him as lazy, enjoying luxuries as opposed to saving lives
• letter to readers from Keir Starmer

  what does it being written by Starmer explain

  explains some of the bias against Boris and the conservatives in the article
• what does the use of inclusive language and direct address in kier's letter do?


  makes the reader feel as though they are a part of his belief system

  represents him as a man of the people with similar experiences to the public/readers
• the article states the song 'the winner takes it all' was playing at one of the parties

  what does this suggest

  this intertextual reference connotes that the conservatives are cocky and often take things away from the public themselves
• abba song - what beliefs of the working class does it reflect

  the struggles they face are due to the cruel actions of the upper class eg. the government
• opinion pieces from the public on the right hand side connotes

  connotes that Boris is unpopular with a lot of people, making representations of him feel trustworthy and accurate
• diverse representations of working class readers does what?


  helps to target working class readers of the paper and makes them feel heard
• NHS workers representation:

  the image of the PPE suggests

  they are working hard in dangerous conditions
• the caption of the image says 'they're treating COVID victims, doing critical care'

  this represents them as

  their roles are risky and dangerous but essential and heroic
• what does the Putin meme represent Boris as?


  as being so bad even Putin doesn't want to talk to him

  links him to ideas of tyranny and control