LESSON 2: Newspaper

• Print Newspapers Most modern newspapers are printed in one of three sizes

  • Broadsheet: 600 mm by 380 mm (23½ by 15 inches), generelly associated with more intellectual newspapers, although a trend towards "compact" newspapers is changing this.
  • Tabloid: half the size of breadsheets at 380 mm by 300 mm (15 by 11% inches), and often. perceived as sensationalist in contrast to broadsheets.
  • Berliner or Midi: 470 mm by 315 mm (18% by 12% inches) used by European papers such as Le Monde in France. Le Stampa in Italy, ard. since September 12, 2005, the Guardian in the United Kingdom.
• Parts of Frontpage


  Name Plate or Mastheads - the engraved or printed name, logo, or symbol of the newspaper. Another very common term for it in the newspaper industry is the "the flag"
• Ears


  are little boxes in either or both sides of the nameplate. Ears usually contain advertisements announcements.
• Dateline and Price


  is a date on which a news report is filed or the date of the publication of the newspaper
• Banner (Head)


  is the principal headline which usually written in the boldest and biggest fonts
• Cut


  main story in a newspaper relating to the picture on the front cover.
• Byline


  the signature, name or pseudonym of reporter who prepared the news.
• Lead


  opening paragraph, is themost important part of news story.
• Deck


  subordinate headline or head which is immediately place below its mother head to give more information about it.
• Jumpline


  a directional line at the end of the first part of a divided story or article in a newspaper.
• Advertisement 


  the activity of attracting public attention to a product or business, as by paid announcements in newspapers.