Sociologists fall broadly into two groups depending on what they think the best way to study society is; positivist or interpretivist. These viewpoints will then impact on their choice of research method
Positivism
Positivism refers to the belief that there are ‘social facts’ that can be studied objectively using methods that are similar to the natural sciences (e.g. physics, chemistry and biology).
Positivist methods produce quantitative data on social patterns and trends which can be used to explain society.
Positivist research methods include:
Laboratory experiments.
The comparative method.
Social surveys.
Structured questionnaires.
Positivist research methods include:
Formal/structured interviews.
Non-participant observation.
Official statistics.
Content analysis.
Interpretivism
Interpretivism implies that people are conscious of their personal beliefs, meanings, values, and interpretations, and that these influence the way they act.
From an interpretivist perspective, the researcher attempts to gain an in-depth understanding of how people see and understand the world around them by putting themselves in the position of those being studied; to understand things from their point of view.
Interpretivists use qualitative methods in order to study social phenomena, including:
Uncontrolled field experiments.
Open-ended questionnaires.
Unstructured interviews.
Overt and covert participant and non-participant observation.
Personal accounts, using personal documents such as diaries and letters.