Discovering the physical and natural world systematically and objectively using empirical methods like observation and experimentation
Systematic approaches
Make procedures standardised and help researchers repeat experiments
Objectivity
Removes bias in research and makes sure studies are not influenced by the researcher
Empiricism
Assures researcher test their ideas on data collected from the world, making it as accurate as possible
Wundt
The father of psychology, started controlled empirical scientific research, opened the first psychological lab in Germany in the 1870s
Introspection
Self examination, analysing conscious experience, reporting experience and mental images
Wundt's work paved the way for research in psychology. He produced the first academic journal that published psychological experiments
Wundt's work was criticised by behaviourists saying mental processes could not be scientifically studied by introspection
Introspection process
1. Pps were trained to report conscious experiences as objectively as possible
2. Pps would be asked to focus on a sensory object
3. Pps would systematically report their experience by breaking down their thoughts into separate elements
Behaviourist approach
Developed in an attempt to make psychology more scientific by using highly controlled experiments. Behaviourists argue behaviour is learned through experiences with the environment (environmental determinism).
Classical conditioning
A neutral stimulus is consistently paired with an unconditioned stimulus so the neutral stimulus becomes a conditioned stimulus producing an unconditioned response
Classical conditioning
Pavlov demonstrated this in dogs who would associate the sound of a bell (NS) with food (UCS) to the conditioned stimulus
Stimulus generalisation
When put with a similar stimulus, like little Albert who grew a fear to any white fluffy object
Operant conditioning
Learning through reinforcement. Consequences that are rewarding reinforce behaviour and punishing consequences are performed less
Operant conditioning
Skinner demonstrated this in rats. They were placed in a box where they learned to operate levers to receive food.
Types of reinforcement
Positive reinforcement - adding a stimulus to encourage behaviour
Negative reinforcement - removing an unpleasant stimulus to encourage behaviour
Positive punishment - adding an unpleasant stimulus to discourage behaviour
Negative punishment - removing a pleasant stimulus to discourage behaviour
If the reinforcing consequences stop, the behaviour will stop, like with the rats
Social learning theory
Agrees with behaviourist ideas that behaviour results from learnt experience. Focuses on learning taking place in a social context due to exposure to others behaviour
Imitation
Others behaviour is observed, if behaviour is rewarded we are more likely reproduce that behaviour (vicarious reinforcement)
Modelling
Others act as blueprints for our behaviour
Identification
Models with characteristics we relate to are more likely to be imitated
Mediational processes
Attention: observing behaviour
Retention: remembering behaviour
Reproduction: replicating behaviour
Motivation: performing behaviour
Social learning theory
Bandura tested SLT and imitation to see if children would imitate aggressive behaviour towards Bobo dolls
Cognitive approach
Suggests behaviour is a result of conscious and unconscious information processing
Schemas
Cognitive frameworks of how things work. They are formed prior to an experience and organise information to make assumptions on how to behave. Can lead to stereotyping
Inferences
Go beyond observed behaviour to make assumptions about the structure of mental processes that resulted in that behaviour
Models
Used to provide testable theories about mental processing
Cognitive neuroscience
Investigates how cognition is produced by neural mechanisms and brain structure
The development of cognitive neuroscience like fMRI provide neuro-biological support for these ideas
Computer model
How we view the brain. Memory stores are specialist areas of the brain which encourage outputs to behavioural responses
Schema
A cognitive framework that is formed from prior experiences to help us navigate how we behave. We assimilate information to an existing schema and we can accommodate a schema by adapting it. Schemas can be about: self, role, event
Inference
Bahrick (1975) showed participants photos from their school yearbook. He found that after 15 years, recall was 90% and after 48 years, recall was 70%
Cognitive approach is an example of soft determinism
There is an inheritance of general brain structure that leads to development of mental processes
Biological approach
Suggests that behaviour is a result of physical processes within the body through brain activity and hormone which are inherited
Genotype
Genetic code for characteristics inherited from parents
Phenotype
The expression of the genotype characteristics which can also be influenced by environmental effects
Twin studies
Monozygotic twins share 100% of their genes and dizygotic twins only share 50%
Concordance rate
The likelihood of twins having the same characteristic. For example in MZ twins have a 48% concordance rate in MZ twins and 4% in DZ twins
Diathesis stress
Suggesting a disorder is the result of the interaction with a pre existing vulnerability and environmental stressors