graduated commitment

• graduated commitment 


  -gradual way where Ps sucked into greater & greater parts of something (Milgram = giving higher shocks)

  -'the foot in the door effect'

  -small request is seemingly harmless but escalates quickly
• what explains graduated commitment 


  -the desire to appear consistent
• graduated commitment strengths


  -support from Milgram's study

  -first shock was seemingly harmless at 15V

  -small steps made difficult for Ps to not comply