Visual signals are most often used by species that are active during the day, in contests between males who make use of threat postures, and to establish dominance
Assumes that behavior is subject to natural selection and has a genetic basis, and that some behaviors lead to increased survival and number of offspring
Defending a territory costs energy but provides benefits such as a source of food, the right to one or more females, a place to rear young, and a place providing protection from predators