Observational techniques

Cards (6)

  • Naturalistic observation 

    carried out in natural settings where a particular behaviour is exhibited.
    It can be done in lab settings when experimenting with animals as their behaviour is considered natural enough.
    The labs can be designed to resemble a natural setting, e.g. a playroom
    +high validity and realism provided the observer is undetected.
    -it can be expensive and there may be extraneous variables.
  • controlled observations

    conditions are manipulated by the researcher and carried out in lab setting where its standardised which allows for replication.
    +standardised procedure easier for replication so more reliable.
    -lacks mundane realism and gas low ecological validity so can't be generalised to real life.
    -Demand characteristics: could affect the data (PP might be able to figure out the aim of the study and behave differently) so can't be generalised to everyone.
  • non-participant observations

    observer observes the group passively from a distance without participating with them in any way.
    The researcher remains more objective in how they analyse and interpret behaviour.
    +no researcher effects as not interacting with the PP
    -harder to interpret observations
    -can only rely on the observation of the behaviour
  • Participant observation

    researcher participates with the PP's they are studying. They behave as a member of the group, It enables researcher to gain a new perspective that may not be available through observations or interviews.
    +researcher gains a deeper understanding as to the reasons for behaviour. high validity levels
    -more time you spend with a PP, more likely a relationship may form and could make you bias.
  • overt observations 

    researcher makes their identity and purpose known to those being studied and is open about what they are doing, means informed consent is gained.
    +PP are aware they are been observed so informed consent isn't an issue and no other ethical issues are breached.
    -PP may change their behaviour so is less natural and results in lower ecological validity.
  • covert observations 

    study is carried out 'under cover'. The PP are unaware they are being observed. The researcher takes on a false identity and role usually posing as a member of the group.
    +don't know they are been watched so will behave normally so higher ecological validity.
    -ethical issues raised: deception, informed consent and privacy
    -difficult to take note or ask questions without being suspicious, information could be lost as the researcher must remember everything.