I Daniel Blake

• who directed the film and what is the name of his film company

  ken loach

  16 films
• what genre does ken loach focus on

  social realism
• why did WhyNot productions agree to work with 16 films


  they knew ken loach was on board
• who funded the film and what did it mean for production

  BBC and BFI

  the funding for the film had an impact on the content of the film and marketing materials

  the low budget meant that there wasn't money for extravagant actors
• the BBC is a public service broadcaster

  their PSB permit means they have to

  be educational as well as entertaining

  showcase diversity

  showcase new talent
• how is ken loach politically known

  how is this portrayed in I, Daniel Blake

  he is known for being left wing

  the film is anti-conservative and is about the problems caused by them
• why does having ken loach on board make the film seem more mainstream


  he is well known and has won several awards

  other than that, the film is quite niche
• how are regional British films considered

  quite niche as they are hard to sell to a global audience - especially with their accents
• what traditional methods of advertising were used and why

  - posters

  - trailers

  possibly because the audience for the film were older and wouldn't engage/see social media advertising
• the daily mirror showed it on the front cover

  why was this a key marketing material

  they had a left wing audience

  older audiences who still read newspapers see it
• why was the Palm D'Or award being mentioned on the marketing materials beneficial?


  engage audiences looking for a culturally significant/ quality film

  the award is given to niche films is it shows that I,daniel Blake is niche
• what is a 'guerilla marketing technique'?

  (used by E-one)

  low budget, high impact
• using the guerilla technique, what did they do to the houses of parliament

  projected quotes and images from the film onto the building
• what did the light projections achieve

  targeted British audiences and also global audiences (through tourism and images being shared online)

  made the political message of the film clear
• who did E-One hire to market the film

  regional marketing officers to drum up the publicity in northern communities
• what did the regional marketing officers do

  fly posters

  talk in school

  ask cinemas to show the film
• why were northern audiences targeted specifically

  more likely to be living in poverty and more likely to be anti- conservative due to political issues from the 80s

  finds an audience who might agree with the ideologies of the film
• how does curran and Seaton's theory link to I, Daniel Blake

  made by an independent company - more creative film

  the film isn't driven by profit and power - it has educational purposes as well

  eg offered many free screenings as well
• where was the premiere and why

  Newcastle (most premieres take place in London)

  targets a northern audience and reflects the films altenrative nature
• Jeremy corbyn attended the premiere and tweeted about it

  why was this beneficial

  a good way of targeting and engaging left wing, anti conservative audiences

  as well as gaining more publicity due to his status
• very few new technologies were used in the production of the film, why?

  (eg. cgi, 3D)

  the genre of the film (not in the narrative)

  also the low budget
• the film was distributed on DVD after it had been at the cinema and was also available as a digital download online

  apply this to Livingstone and Lunt's theory

  this might have made regulation harder as people could avoid age checks this way
• what rating did the BBFC give the film and why

  15

  due to the emotional nature and that younger audiences may not understand parts
• some people think that educational films should get lower certificates

  apply this to Livingstone and Lunt's theory

  regulators have to tread a fine line between protecting the public and offering us a choice and benefits