the theory that we act to reduce the discomfort (dissonance) we feel when two of our thoughts (cognitions) are inconsistent. For example, when our awareness of our attitudes and of our actions clash, we can reduce the resulting dissonance by changing our attitudes (Or rather than that confusing example, when we deem a situation as discomforting, we try to run away from it or situate ourselves in a maladaptive attitude. Like dealing with wavering friends, you would suddenly grow silent and independent when dealing with these friends to finally 'reduce' the discomfort from your friend's presence)