Beginning with an establishing shot of the exterior of Ernies, dissolving into the interior.
MS of Scottie places him as an observer, he's sat alone in a crowded restaurant (shown by the mumbling of voice) voyeuristically watching Madeleine from afar.
HC auteur trait of his subjectivecamera work is seen through Scottie.
The camera pans back, fluidly trucking through the restaurant and floating towards Madeleine.
Kettle location
Madeleine mis en scene = an emerald green shall contrasting with the oppressive, red (romance / danger) set design, creating this sense of binary oppositions.
Her icy blonde hair additionally makes her stand out from the crowd, and naked back in a time of modesty.
The elaborate set design of the restaurant flaunts wealth and the upper middle class status of Vertigo: contrasting the working class Brooklyn, Bed Stuy neighbourhood.
Romantic BH score.
Slow push in to Madeleine.
Cut back to Scottie
Hitchcock uses framewithinaframe (like RR in the dolly zoom) as M comes over to Scottie: highlighting her significance and relation to being like a painting: a false, idealised image.
Profile shot glows, she is the idealised woman.
Madeleine is a constructedimage
The editing SRS as she turns her head, the tension with the possibility of the two meeting eyes is gorgeous and heartbreaking.
This is a prime example of HC 'purecinema', there is no dialogue yet the visuals (mis en scene) and watchful gaze tells us all.
Madeliene = She is an elegant, beautiful blonde, clothed in mystery
The audience is first introduced to Madeleine as a femmefatale, the object of S's fantasy which he cannot resist.
The highlighting of her nakedback adds to her allure: Hitchcock using the malegaze.
The camera focuses on Madeleine, the close-up of her chest and face as she is looking around the restaurant.
Green = gives this supernatural allure to M, combined with her persona portrayed through facial expressions and inviting gaze which hooks Scottie and her possible possession with ghost of Carlotta.
The camera pulls back and dollies around to reveal a neighboring dining room of the restaurant that is packed with elegant and monied diners
that vibrant near neongreen of which halts the eye and redirects it back up to the flesh of the woman's back and her up-pinned hair that is so blonde it is nearly pearl-gray white in some lights
the only woman in the room that design and the camera conspire to grab and hold our attention