Sometimes treated as a department or unit of a mother business organization for purposes of
corporate planning or doing corporate strategy
STRATEGIC BUSINESS UNIT
Unit that produces products or services for
which there is identifiable group of customers
STRATEGIC BUSINESS UNIT
A mid-sized business or a division of a corporation that has different strategies and
objectives than its parent company.
BUSINESS LEVEL STRATEGY
More focused and meant for the single business concern or a small business unit forming part of
the family of business concerns
BUSINESS LEVEL STRATEGY
Operational plan of action of a single and
independent business that uses the company’s
resources and competencies to gain a competitive advantage over its rivals in the
market or industry
BUSINESS LEVEL STRATEGY
Specific responses to changing conditions
BUSINESS LEVEL STRATEGY
Scope of geographic coverage of the business
strategy
BUSINESS LEVEL STRATEGY
Explore collaborative alliance or partnerships as necessary
BUSINESS LEVEL STRATEGY
Financial strategy to support the overall business strategy
BUSINESS LEVEL STRATEGY
Specific functional strategies to be undertaken
BUSINESS LEVEL STRATEGY
Concern for research and development strategy
BUSINESS LEVEL STRATEGY
Conscious efforts to build competitive advantage
Functional Responsibilities
refer to those tasks, function or activities that a given operating unit is duty-
bound to do by the very nature of its functional category
Functional Strategy
approach taken by a functional area or unit to achieve its objectives and duties by way
of maximizing the use of its resources and in light of
strategic direction as well as prevailing market
competitions
FUNCTIONAL STRATEGIES
Articulation of the corporate or business level
strategies at the level of the various departments
of the business organizations
FUNCTIONAL STRATEGIES
It is a game plan for a strategically-relevant
function, activity, or business process.
FUNCTIONAL STRATEGIES
It provides details how key activities will be
managed.
FUNCTIONAL STRATEGIES
It provides a supportive role to the business level strategy
FUNCTIONAL STRATEGIES
It specifies how functional objectives are to be
achieved.
FUNCTIONAL STRATEGIES
Highlight the role of every department or unit
FUNCTIONAL STRATEGIES
Role and scope of activities of each department
or unit
FUNCTIONAL STRATEGIES
Provides the direction which department needs
to pursue
FUNCTIONAL STRATEGIES
Defines the contribution to firm’s overall mission
OPERATING STRATEGIES
More operational compared to functional
strategies as the tasks are usually done at ground
level with more precise details
OPERATING STRATEGIES
Narrower strategies for managing grassroots
activities and strategically-relevant operating
units
OPERATING STRATEGIES
Add detail to business and functional strategies
Product development option
research and
development option that seeks to develop new
product or service resulting to a variety of
products or services the company can offer
Market development
seeks to explore
additional market share by developing other
markets in other geographical areas
Market penetration
pursuing concentrated and vigorous efforts to push a product or service
using a variety of marketing strategies
Environmental Scanning
It is a process that takes into account both
external and internal environment.
Environmental Scanning
Covers a broader context as it involves evaluating, monitoring, and dissemination of
information from the external and internal
environments to key people within the
corporation
Macro Environment
Essentially refers to all forms of direct or indirect factors of overall environmental
conditions at large considered external or outside
the business organization
SWOT ANALYSIS
A popular tool for doing qualitative analysis of
the potentials of business organizations
particularly in the context of assessing their
competitiveness.
SWOT ANALYSIS
Stands for Strengths, Weaknesses, Opportunities, and Threats
Internal environment
strengths and weaknesses component of the
SWOT represents
External
Environment
the opportunities and threats component
of the SWOT represents
STRENGTH
It is something a firm does well or a characteristic that enhances its competitiveness.
STRENGTH
Valuable competencies or know-how
Valuable physical assets Valuable human assets
Valuable organizational assets
Valuable intangible assets
STRENGTH
Important competitive abilities
STRENGTH
Attribute that places a company in a position of
market advantage