Establishing and enforcing specific goals within the organization or strategic business unit (SBU) to identify achievable end results and drive the direction of the company towards commonly established goals
A comparative approach to strategy that involves identifying a close competitor with similar strategic prerogatives and comparing/contrasting strengths and weaknesses to identify strategies for improvements or competitive advantages
The process of defining, disseminating, and implementing the objectives that an organization has identified as strategic, to ensure all participants are on the same page and achieve their segment of the plan
Upper management will want as much information as possible from everyone involved, such as consumer surveys, supplier projections, consumer inputs, and shareholder views
Interviewer prepares a set of questions directed on the information that the hiring personnel is looking for in a candidate, and asks the same set of questions to all other interviewees
Interviewer may have prepared set of questions, but the direction of the interview is more casual and less formal, with follow-up questions based on the previous answers of the interviewee