Minority Influence

• Moscovici (1969)


  Conducted experiments on minority influence
• Experiment procedure


  1. Participants divided into groups of 6 (4 real participants and 2 confederates)

  2. Told they were taking part in a study of visual perception

  3. Shown 36 shades of blue

  4. Asked to say out loud what the colour was
• Control group


  • Participants said the colours were green 0.25% of the time
• Inconsistent minority group


  • Confederates said 24/36 colours were green
  • Participants said the colours were green 1.25% of the time
• Consistent minority group


  • Confederates said 36/36 colours were green
  • Participants said the colours were green 8.4% of the time