Two-Process model proposed by Mowrer saying that phobias are:
acquired by classical conditioning (association)
maintained by operant conditioning (consequence)
Little Albert
Watson and Rayner - showed 9month old Albert a series of stimuli, but the only one that resulted in fear was a loudbang.2 months later, he returned and the researchers gave him a white rat at the same time as making a loudnoise. After repetition, Little Albert displayed fear when he saw the rat, even if there was no loud noise.
Stimulus Generalisation
Little Albert also developed a fear of:
Rabbit
Fur coat
Watson wearing a Santa Claus beard of cottonballs
Why do phobias continue?
Operant conditioning - if we are scared of something we avoid it so our phobia persists.Avoiding the phobia has desirable consequences so we feel rewarded (negative reinforcement)
Explaining phobias : Strength
Application to the development of therapies e.g. flooding and systematic desensitisation. Removing avoidance behaviour prevents the phobia from being reinforced.
Explaining phobias : Weakness
Bounton says that evolutionary factors could play a role in avoiding stimuli that has resulted in the increased the change of survival for our ancestors. We are predisposed and have innate phobias that act as a survivalmechanism, which suggests there is more to phobias than learning
Explaining phobias : Weakness
There are cognitive aspects that cannot be explained in a behaviourist network and so are ignored. Cognitive approach says phobias develop as the consequence of irrationalthinking.
Treating Phobias : SD
Systematic Desensitisation is a behavioural therapy designed to gradually reduce phobic anxiety through the principle of classical conditioning (counterconditioning - learning a new response to a stimulus)
Processes of Systematic Desensitisation
Construction of anxiety hierarchy - list of situations related to phobia arranged in order from least to most frightening
Relaxation - taught relaxation techniques (reciprocal inhibition= can't feel fear and relaxed so one prevents the other)
Exposure to phobic stimulus - working through the anxietyhierarchy when in a relaxed state, only moving up when the client stays relaxed in the presence of the phobic stimulus
Treating Phobias : F
Flooding is a behavioural therapy involving immediateexposure to the phobic stimulus. Extinction = learned response is extinguished when the conditioned stimulus is encountered without the unconditioned stimulus
Treating phobias : Strength
Gilroy et al followed up 42 people who had SD and found them to be less fearful than a control group at both 3 and 33months, proving it's effectiveness
Treating Phobias : Strength
Flooding is highly costeffective as it can work in just one session and is clinically effective.
Treating Phobias : Weakness
Flooding is traumatic and raises ethical issues for knowingly causing stress to clients. Dropout rates are higher than SD so effectiveness is less if clients don't engage fully.
Treating Phobias : Weakness
Behavioural therapies only mask the symptoms and do not tackle the underlyingcauses of phobias (symptom substitution). Removing the symptoms only means that the cause remains and the symptoms will resurface.