Cognitive approach suggests behaviour results from conscious and unconscious information processing
Internal Mental Processing
Series of stages represented by theoretical models such as the working memory model explaining stores of memory
Cognitive approach views the brain similar to computer CPUs, running with files (computer model)
Role of Schema
Cognitive mental framework/blueprint of how people/objects work, formed through prior experience, making assumptions
Incorrect schemas can lead to wrong behaviours, stereotypes etc
Inferences
Going beyond observable behaviours to make assumption about the underlying structure of mental processes that resulted in behaviours
Neuroscience
Practical application of scanning techniques such are fMRIs to link thought patterns to brain activity using stimuli
(+) A03: Practical Application
Has allowed the development of other fields such as AI with applications to self-driving and automation; also links to treatments such as CBT that test hypothesise and change schemas
(+) A03: Soft Determinism
Presents the idea that thoughts can be influenced by previous experiences, but can be overridden by free will
(-) A03: Machine Reductionist
Oversimplifies the way behaviours are seen, due to comparing behaviour processing as a computer with files, may be other factors that affect behaviours, such as SLT
(-) A03: Not Directly Measurable
Research has no direct measurement as to the cause and effect of the behaviour and stimuli, only making assumptions from correlation through processes like fMRI
