Aim - investigate the availability heuristic on FB when comparing to other people.
Procedure - Opportunity sample of 425 US undergrad students. Survey including 10-point-likert-scale on whether they agree with statements.
1) many of my friends have a better life than me.
2) many of my friends are happier than me.
- Also took note of how often they use FB and the average time they spent with friends per week, as well as the number of friends on FB who they didn't know personally.
- Those who spent more hours on FB were likely to agree with 'other people are happier than me'.
- Those who spent more time with friends were unlikely to feel that 'other people are happier than me' or that 'many of my friends have a better life than me'.
- Those who had more friend on FB but didn't personally know them were more likely to agree that 'many of my friends have a better life than me' but did not feel that others were happier.
Conclusion - More time spent on FB are more likely to compare their own lives. Also found that people overestimate behaviour of others (e.g., My friend is always going on holiday and having fun - when in reality she is just taking a gap year to travel a lot and is posting interesting things').
Students = YAVIS - Young, affluent, v?, intelligent, sociable. Young people are also more online.
Relies on self-reported surveys = biased or fake.
Bidirectional ambiguity = does using FB reduce mental health or do those people already suffer from poor mental health and have FB by chance.