According to the behavioural approach, people develop phobias due to a combination of classical and operant conditioning. This is known as the two-process model.
Mowrer - Two-process model
Classical conditioning = initial learning, associating a previously neutral stimulus with fear.
Operant conditioning = reinforces the fear because every time someone avoids the feared stimulus, they feel calmer.
Watson + Rayner - Little Albert
An experiment on an 11-month old
Albert saw an animal and simultaneously heard a loud scary noise; through classical conditioning he learned to fear the animal that he had previously liked.
Good explanatory power
can explain the acquisition and maintenance of phobias
practical benefits of systematic desensitization and flooding.
exposing the patient to the phobic stimulus because this prevents the negative reinforcement of avoidance behaviour = stops irrational response
Buck - Alt explanation for avoidance behaviour
safety is a greater motivator for avoidance behaviour, rather than simply avoiding the anxiety associated with the phobic stimulus.
Seligman - Evolutionary explanaition
stimuli that would have posed a threat to our evolutionary ancestors (e.g. fire or deep water)
fear increases the likelihood of survival and reproduction = selective evolutionary advantage.
Explains phobias that have no traumatic cause
Ost et al (1991) - retrospective study (blood and needle phobias)
asked phobics to complete a questionnaire on their memories of the possible origins of their phobias.
52% of the patients attributed the onset of their phobias to conditioning experiences
24% recalled vicarious experiences,
DiNardo (1988) - dog bite
not everyone who is bitten by a dog develops a fear of dogs
Some phobias can be explained by evolution. It makes sense to be afraid of heights, fire, spiders etc. as they are dangerous and avoiding them helps us survive.
Barlow & Durand (1995) - driving phobia
50% of people with a phobia for driving could remember a specific incident (car accident) that had triggered their fear, again supporting the theory that phobias are learned.
However, about 50% of people with phobias cannot recall a specific event that triggered the fear.