One problem with experimental methods is demand characteristics:
Any clues given off within the research could lead to participants changing their natural behaviour to help or hinder the research, reducing the internal validity
To control for demand characteristics, a single blind procedure should be used:
This keeps the aim of the research hidden from the participant so they cannot show demand characteristics
One problem with experimental methods is investigator effects
When a researcher unintentionally influences the outcome of their research
To control for investigator effects, a double blind procedure should be used:
Get another researcher who does not know the aims of the research to carry out the experiment - the aim of the research is hidden from both the participants and researcher
One problem with experimental methods is bias in research:
When the researcher is designing the resources/experiment or collecting results
To control for bias in research, randomisation should be used:
WHY: Where possible aspects of the research should be random and not decided by the researcher which may be open to bias - this could be present to an extraneous variable
HOW: When deciding the order of conditions, this should be randomly decided through a computer generator or pulling pieces of paper out a hat, and not by the researcher
To control for bias in research, standardisation should be used:
WHY: All participants should experience the same environment and instructions to avoid extraneous variables affecting measurements
HOW: Use the exactly same formalised instructions and procedures for all participants in a research study, this includes standardised instructions that are read out/given to all participants
ISSUE + CONTROL
Demand characteristics -> Single and double blind procedures