Social learning theory

• Social learning theory

  suggests behaviour is learned by observation and modelling the behaviour of others.
• We are more likely to imitate the behaviour:


  of a role model

  someone we identify with e.g. gender

  if we see someone getting rewarded (vicarious reinforcement- learning via indirect consequences).
• Imitation= copying role models behaviours

  Role model=person that is being observed is someone you can identify with

  Observation= actively paying attention to a behaviour and really concentrating on what they are doing.

  Identification= influenced by individual who has an attitude or behaviour as wan to be associated with them.