Long Term Memory (LTM): Not very limited in either capacity or time
Sensory Memories
Sperling (1960) Iconic Memories: Present 3x4 array of letters, delay (blank screen), tone to signal which row to report
Emotional arousal
Affects encoding
Sperling (1960) Iconic Memories experiment
With delay of under 500 ms, subjects could report 3 or 4 letters
Yerkes-Dodson Law
An optimal level of arousal for encoding and retrieval
Why could they not report the whole array? What does this imply about the nature and durability of iconic memories?
Ebbinghaus forgetting curve
Describes the rate at which memory for something fades over time
Ebbinghaus used nonsense syllables in his experiments
Short-term memory (STM)
Displacement: old items are pushed out as new items enter
Decay: working memory fades with time (under 30 seconds except with rehearsal)
It is difficult to sort out forgetting from encoding failures in experiments
Causes of forgetting
Storage failures
Retrieval failures
Short-term memory tasks
1. Digit span (letter span, word span)
2. Rehearsal is the basic strategy to keep things in working memory
Peterson and Peterson (1959) Duration of STM experiment
With distraction of over 18 sec. subjects could not report string
Poor encoding
Makes it hard to retrieve memories
What does this imply about the durability of STM?
Elaborative encoding
Helps prevent retrieval failures
Proactive interference
When prior learning interferes with the recall of new information
Short-term memory is encoded, not literal. Preferred encoding for many tasks is phonological / acoustic. Error data (Conrad, 1964) shows mistakes are sound-alikes, but not look-alikes.
Retroactive interference
When new learning interferes with the recall of old information
Working Memory
In some models, substitutes for STM. Emphasizes the processes, rather than the storage space. Working memory is where information from senses and long term memory converge.
Evidence for two systems (separate working memory and long term memory): Brain Activity & lesions, Case studies (e.g. E.P. damage to both hippocampi), Frontal cortex active in working memory tasks, hippocampus essential for LTM tasks
Episodic memories are constructed from bits and pieces of stored information
The serial Position Effect (Glanzer & Cunitz, 1966)
1. Present 20 unrelated words, free recall in any order
2. Result is U-shaped serial position curve
3. Primacy effect: More time for rehearsal = more transfer to LTM
4. Recency effect: Less time for decay from STM
Variations in serial position effect
Speed up presentation, gives less time for rehearsal, flattens primacy effect
Delay recall (with distraction), allows STM to decay, flattens recency