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• Reach plc:

  • The Daily Mirror is owned by Reach plc, the largest commercial, national, and regional publisher (UK).
  • Reach plc publishes over 130 national and local media brands, including the Daily Record, the Daily Express, and local newspapers: the Manchester Evening News and Nottingham Post.
• Reach plc:

  • ability to produce update news and content regularly on its websites and social media platforms has helped it adapt to the changing landscape and maintain relevant in the digital age.
  • holds significant power/influence in the UK media industry due to its ownership of multiple media brands and so a wide reach and audience base.
  • describes itself as "Champions, Campaigners, and Changemakers," highlighting its commitment to speaking up and truth.
• 'Mirror Online':

  • The Daily Mirror responded to the decline in print sales by launching 'Mirror Online', the website breaks down stories into 'bitesize' chunks, making it easier for readers to consume information.
  • it has embraced online media and established a presence on social media platforms.
  • This allows the newspaper to reach a wider audience and engage with readers in real-time. By sharing news updates and engaging with followers, the Daily Mirror can maintain an active online presence.
• Context:

  • Established in 1903
  • The Sun is The Mirror’s main competitor which targets a similar socio-economic demographic, mainly working class
  • The Daily Mirror is one of the only newspapers that consistently supports the Labour Party
  • The newspaper’s slogan ‘The Heart of Britain’ suggests that the newspaper stands up for the ordinary person and is a key part of the social and cultural life of the UK.