To investigate the power of an authority figure and find out if ordinary people would obey the demands of a perceived legitimate authority figure, even if the demands were morally wrong.
PROCEDURE
Laboratory experiment, Yale University, to see how punishment affects learning.
Volunteer sample of 40 male participants, aged 20-50. Paid $4.50.
The participant was always the ‘Teacher’ and there was two confederates-one acted as a ‘learner’ and one as an ‘experimenter’.
The first confederate ‘The Experimenter’ was wearing a white lab coat and the second confederate was participant Mr Wallace.
The ‘learner’ gave wrong answers and received fake shocks starting at 15 volts and going up in 15volt steps until 450volts.
FINDINGS
All participants obeyed and gave shocks up to at least 300volts.
12.5% of participants stopped at 300volts.
65% of participants continued all the way to 450 volts.
Proximity variation
the Experimenter gave orders to the Teacher via a telephone in a different room - the participants were in the autonomous state and believed they were responsible for their own actions and therefore less likely to obey
Location variation
Milgram repeated his study in a run-
down office block - fewer people obey the instructions given to them as they did not value the experiment with the same integrity as they did at Yale University.
Uniform variation
In one condition the experimenter was dressed as a security guard. In another condition the experimenter
wore normal clothes - Uniforms are easily recognisable and convey power and authority
Limitation (milgram)
There is low external validity, both ecological and population in Milgrams research. The ecological validity is low because they were highly controlled lab experiments
Strength (milgram)
Control of variables- One strength of research into situational variables affecting obedience is that we can make a direct comparison between levels of obedience in the two variations studied.